Katey McElroy, Account Lead at TikTok Shop Ireland: "TikTok Shop has become a launchpad for the next generation of Irish beauty brands. We're proud to see a growing wave of innovative, passionate founders with incredible products, being discovered in real-time by our 2.3 million active TikTok users across Ireland. Our exclusive partnership with Guaranteed Irish means members who are interested in launching on TikTok Shop will receive dedicated support to help their businesses reach new heights. We look forward to welcoming even more Guaranteed Irish members to join this exciting new era of e-commerce in Ireland."
What makes TikTok Shop a powerful destination for Irish Beauty brands?
TikTok Shop is proud to have created an entirely new way for people to discover and shop for beauty products where viral get ready with me videos and product reviews are instantly shoppable. 80% of TikTok users say content on TikTok has a direct influence on the products they use as part of their beauty regime, demonstrating the impact that engaging shoppable videos and interactive live streams drives for beauty brands.
It combines the best of physical and online shopping, where shoppers can discover new brands and products via their FYP and brands can grow sales whilst building loyal communities with real-time customer interaction. This is particularly powerful for beauty brands who can harness the power of LIVE for product demos and reviews.
Nancy Costello, founder of @TheBelleBrush is just one example of an Irish beauty brand who has leaned into LIVE shopping on TikTok Shop. LIVE Shopping now accounts for 20% of her business' sales and she has built an incredible community of loyal customers along the way. Unique tools like LIVE shopping, along with organic trends like #TikTokMadeMeBuyIt, have diversified the beauty industry to give new and emerging Irish beauty brands a space at the table.
How to win on TikTok Shop in the Beauty category
From small businesses to big brands, TikTok Shop offers launch plans tailored to suit all scales and sizes of business. The following framework gives an overview of how we recommend beauty brands spend the first 90 days on the platform:
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First 10 Days - Onboard onto TikTok Shop, upload your products and ads if you want to supercharge your products being discovered
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Days 10-20 - Almost every successful brand on TikTok Shop has a hero product that goes viral, one which they become known for time and time again. Now is the time to identify what your hero product could be. Test a few, test them early and start playing around with ads to see which perform best!
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Days 20-30 - Once you've identified your hero products, it's time to start doubling down on your best sellers. Here, we suggest you start enlisting creators to boost engagement and increase your brands content output on hero products.
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Days 30-60 - After establishing your hero products, it's time to start scaling to drive awareness and virality. Introducing sampling is a great way to do this. Gifting via our affiliates programme and content creators is a great way to get your brand and product out there and in turn, generate event more content.
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Days 60-90 - What to do now the word is out? Start maximising new sales and shoppers by building your community! You can do this through branded or self-video content, creators, promotions or discounts and the biggy - going LIVE!
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THE NO.1 KEY TO SUCCESS: Content, Content, Content: TikTok Shop is a discovery commerce platform fuelled by entertaining shoppable videos and LIVES. Therefore, the more content you produce for your brand, the more your products will be discovered on the FYP.
TikTok Shop Beauty Success Stories from Guaranteed Irish Members
Ella&Jo: Irish Skincare Brand based in Co. Mayo
“Our standout moment from TikTok Shop so far has to be our first ever TikTok live because of the engagement and the sales. It really proved the power of TikTok as a platform for community, connection and sharing our joy with a whole new audience.”
Gigi Supplements: Female nutrition brand based in Dublin
“The best thing about TikTok Shop has been the power of the community of Gigi girlies! We have some extremely loyal customers, who have got amazing results from Gigi, who are big advocates for us on TikTok. The attention that some of their videos have attracted has been incredible for us as a small, bootstrapped, Irish brand!”
How do I sign up for TikTok Shop Ireland as a Guaranteed Irish member?
You can register your interest here. Please check the box to state you are a Guaranteed Irish member and a TikTok Shop Ireland representative will be in touch to support you with your onboarding application.
It's Beauty & Wellbeing Month at Guaranteed Irish, kindly sponsored by TikTok Ireland.
