The exclusive, member-only breakfast event brought together some of Ireland’s most innovative beauty and wellness brands and industry leaders to celebrate the impact of homegrown businesses within the sector.
Attendees enjoyed an inspiring morning of conversation, connection, and celebration with headline speakers including Bríd O’Connell, CEO of Guaranteed Irish; Suzie O’Neill, Founder of AYU Cosmetics and Guaranteed Irish Board Member; and Katey McElroy of TikTok Shop Ireland, the campaign’s title sponsor.
Suzie O’Neill shared her journey in building the AYU Cosmetics brand, emphasising the power of authenticity and community in business growth. Katey McElroy offered valuable insights on building a digital-first brand and leveraging platforms like TikTok to engage audiences and drive success.
The event highlighted the positive economic, social, and cultural contributions of Irish beauty and wellbeing brands, including Kinvara Skincare, Sasta Skin Health, Ella & Jo Cosmetics, Revive Active, Dermalogica, Cocoa Brown, The Smooth Company, The Belle Brush and more.
Sinead Mitchell, Head of Marketing & PR at Guaranteed Irish, commented:
“It was a joy to bring together our members and partners to celebrate the incredible talent, innovation, and community behind Ireland’s beauty and wellbeing brands. The sector continues to grow from strength to strength, and we’re proud to support its success both at home and globally.”
The event received fantastic feedback from attendees and sparked vibrant engagement across social media, particularly among members and supporters based in Meath and beyond.
Beauty & Wellbeing Month continues throughout July with nationwide promotion of member brands across media and digital platforms, exclusive content including a new episode of The Guaranteed Irish Business Podcast, featuring Kinvara founder- Joanne Reilly, and a high-profile collaboration with DAA at Dublin Airport.
