--- title: Guaranteed Irish Hosts Sold-Out ‘Business of Beauty & Wellbeing’ Event at The Ivy, Celebrating Irish Brands Leading the Way description: Guaranteed Irish marked a milestone this week with its first-ever live beauty and wellbeing event, “The Business of Beauty & Wellbeing – More Than Skin Deep”, held at The Ivy, Dawson Street, as part of its inaugural Beauty & Wellbeing Month. image: https://blog.guaranteedirish.ie/hubfs/IMG_1829.jpg --- - [+353 1 6612607](tel:0035316612607) - [info@guaranteedirish.ie](mailto:info@guaranteedirish.ie) [Facebook-f](https://www.facebook.com/GuaranteedIrishOfficial/) [Twitter](https://twitter.com/guaranteed_irl) [Instagram](https://www.instagram.com/guaranteed_irl/) [Youtube](https://www.youtube.com/channel/UC-HE_PW8whxCMzEn5QjYesQ) [Linkedin](https://blog.guaranteedirish.ie/module.linkedin_link.url.href) [![Guaranteed Irish](https://blog.guaranteedirish.ie/hubfs/raw_assets/public/GuaranteedIrish_August2021/images/GI_Logos_Green_GI_Logo_Tagline.png "Guaranteed Irish")](https://www.guaranteedirish.ie/) - MEMBERSHIP - [WHY JOIN US](https://www.guaranteedirish.ie/why-join-us/) - [BECOME A MEMBER](https://www.guaranteedirish.ie/become-a-member/) - [MEMBERSHIP DIRECTORY](https://www.guaranteedirish.ie/our-members-directory/) - EVENTS - [UPCOMING EVENTS](https://www.guaranteedirish.ie/what-we-do/events/) - [PREVIOUS EVENTS](https://www.guaranteedirish.ie/previous-events/) - AWARDS - [AWARDS 2024](https://www.guaranteedirish.ie/giba/) - [HOW TO ENTER](https://www.guaranteedirish.ie/giba-24-enter/) - [SPONSORS](https://www.guaranteedirish.ie/gibasponsors/) - [JUDGES](https://www.guaranteedirish.ie/gibajudges/) - [WINNERS](https://www.guaranteedirish.ie/giba-winners/) - [CEO ALUMNI](https://www.guaranteedirish.ie/ceo-alumni/) - MEDIA - [BLOGS](https://blog.guaranteedirish.ie/) - [PODCASTS](https://www.guaranteedirish.ie/category/podcasts/) - [BRAND ACTIVATION CHAMPIONS](https://www.guaranteedirish.ie/brand-activation-champions/) # Guaranteed Irish Hosts Sold-Out ‘Business of Beauty & Wellbeing’ Event at The Ivy, Celebrating Irish Brands Leading the Way July 25, 2025 ![Guaranteed Irish Hosts Sold-Out ‘Business of Beauty & Wellbeing’ Event at The Ivy, Celebrating Irish Brands Leading the Way](https://blog.guaranteedirish.ie/hubfs/IMG_1829.jpg) **Sort by Category** - [Blogs](https://blog.guaranteedirish.ie/tag/blogs) - [Member News](https://blog.guaranteedirish.ie/tag/member-news) - [Latest News](https://blog.guaranteedirish.ie/tag/latest-news) - [Thought Leader Q&A](https://blog.guaranteedirish.ie/tag/thought-leader-qa) - [GI Gifts](https://blog.guaranteedirish.ie/tag/gi-gifts) - [Press Releases](https://blog.guaranteedirish.ie/tag/press-releases) - [New Member Announcement](https://blog.guaranteedirish.ie/tag/new-member-announcement) - [Sustainability](https://blog.guaranteedirish.ie/tag/sustainability) - [Implementation Stage](https://blog.guaranteedirish.ie/tag/implementation-stage) - [Leadership Stage](https://blog.guaranteedirish.ie/tag/leadership-stage) Guaranteed Irish marked a milestone this week with its first-ever live beauty and wellbeing event, “The Business of Beauty & Wellbeing – More Than Skin Deep”, held at The Ivy, Dawson Street, as part of its inaugural Beauty & Wellbeing Month. --- The exclusive, member-only breakfast event brought together some of Ireland’s most innovative beauty and wellness brands and industry leaders to celebrate the impact of homegrown businesses within the sector.  Attendees enjoyed an inspiring morning of conversation, connection, and celebration with headline speakers including **Bríd O’Connell**, CEO of Guaranteed Irish; **Suzie O’Neill**, Founder of AYU Cosmetics and Guaranteed Irish Board Member; and **Katey McElroy** of **TikTok Shop Ireland**, the campaign’s title sponsor.    Suzie O’Neill shared her journey in building the AYU Cosmetics brand, emphasising the power of authenticity and community in business growth. Katey McElroy offered valuable insights on building a digital-first brand and leveraging platforms like TikTok to engage audiences and drive success.  The event highlighted the positive economic, social, and cultural contributions of Irish beauty and wellbeing brands, including Kinvara Skincare, Sasta Skin Health, Ella & Jo Cosmetics, Revive Active, Dermalogica, Cocoa Brown, The Smooth Company, The Belle Brush and more.    **Sinead Mitchell**, Head of Marketing & PR at Guaranteed Irish, commented:  *“It was a joy to bring together our members and partners to celebrate the incredible talent, innovation, and community behind Ireland’s beauty and wellbeing brands. The sector continues to grow from strength to strength, and we’re proud to support its success both at home and globally.”*    The event received fantastic feedback from attendees and sparked vibrant engagement across social media, particularly among members and supporters based in Meath and beyond.    *Beauty & Wellbeing Month* continues throughout July with nationwide promotion of member brands across media and digital platforms, exclusive content including a new episode of *The Guaranteed Irish Business Podcast*, featuring Kinvara founder- Joanne Reilly, and a high-profile collaboration with DAA at Dublin Airport.    To learn more about Irish-made beauty and wellness members, visit our directory below [![Beauty & Wellbeing Members](https://no-cache.hubspot.com/cta/default/20452249/interactive-192304654185.png)](https://blog.guaranteedirish.ie/hs/cta/wi/redirect?encryptedPayload=AVxigLJzYLSgoaludfpk1MIGAQe57yVxnUE%2B5B71%2Fu%2Ftv9qWfd93rJZICY%2BH2XAZ%2FboWvPgG3YF%2Biau8Bw%2Fo5dIbqg3yJB3AIIHmEIvM9qFhuv%2BDhQO5LrdFRFEwkbYAlInLZKOHQPMQrv7I4WTcjJ1%2F7x%2BXzsPJJhIxwP%2BC%2FURKyctVHJiz9Zvr9nTlpybTk0Egnju8%2FDtmd9xtUnEyh3mbDkqTiXqZ8nzUem%2BmTPgYiLGTTg24ZjJKbnsL&webInteractiveContentId=192304654185&portalId=20452249)   [Facebook](http://www.facebook.com/share.php?u=https://blog.guaranteedirish.ie/guaranteed-irish-hosts-sold-out-business-of-beauty-wellbeing-event-at-the-ivy-celebrating-irish-brands-leading-the-way) [Twitter](https://twitter.com/intent/tweet?url=https://blog.guaranteedirish.ie/guaranteed-irish-hosts-sold-out-business-of-beauty-wellbeing-event-at-the-ivy-celebrating-irish-brands-leading-the-way) [Email](mailto:?subject=Guaranteed%20Irish%20Hosts%20Sold-Out%20‘Business%20of%20Beauty%20&%20Wellbeing’%20Event%20at%20The%20Ivy,%20Celebrating%20Irish%20Brands%20Leading%20the%20Way&body=Guaranteed%20Irish%20marked%20a%20milestone%20this%20week%20with%20its%20first-ever%20live%20beauty%20and%20wellbeing%20event,%20“The%20Business%20of%20Beauty%20&%20Wellbeing%20–%20More%20Than%20Skin%20Deep”,%20held%20at%20The%20Ivy,%20Dawson%20Street,%20as%20part%20of%20its%20inaugural%20Beauty%20&%20Wellbeing%20Month.%20The%20exclusive,%20member-only%20breakfast%20event%20brought%20together%20some%20of%20Ireland’s%20most%20innovative%20beauty%20and%20wellness%20brands%20and%20industry%20leaders%20to%20celebrate%20the%20impact%20of%20homegrown%20businesses%20within%20the%20sector.%20Attendees%20enjoyed%20an%20inspiring%20morning%20of%20conversation,%20connection,%20and%20celebration%20with%20headline%20speakers%20including%20Bríd%20O’Connell,%20CEO%20of%20Guaranteed%20Irish;%20Suzie%20O’Neill,%20Founder%20of%20AYU%20Cosmetics%20and%20Guaranteed%20Irish%20Board%20Member;%20and%20Katey%20McElroy%20of%20TikTok%20Shop%20Ireland,%20the%20campaign’s%20title%20sponsor.%20Suzie%20O’Neill%20shared%20her%20journey%20in%20building%20the%20AYU%20Cosmetics%20brand,%20emphasising%20the%20power%20of%20authenticity%20and%20community%20in%20business%20growth.%20Katey%20McElroy%20offered%20valuable%20insights%20on%20building%20a%20digital-first%20brand%20and%20leveraging%20platforms%20like%20TikTok%20to%20engage%20audiences%20and%20drive%20success.%20The%20event%20highlighted%20the%20positive%20economic,%20social,%20and%20cultural%20contributions%20of%20Irish%20beauty%20and%20wellbeing%20brands,%20including%20Kinvara%20Skincare,%20Sasta%20Skin%20Health,%20Ella%20&%20Jo%20Cosmetics,%20Revive%20Active,%20Dermalogica,%20Cocoa%20Brown,%20The%20Smooth%20Company,%20The%20Belle%20Brush%20and%20more.%20Sinead%20Mitchell,%20Head%20of%20Marketing%20&%20PR%20at%20Guaranteed%20Irish,%20commented:%20“It%20was%20a%20joy%20to%20bring%20together%20our%20members%20and%20partners%20to%20celebrate%20the%20incredible%20talent,%20innovation,%20and%20community%20behind%20Ireland’s%20beauty%20and%20wellbeing%20brands.%20The%20sector%20continues%20to%20grow%20from%20strength%20to%20strength,%20and%20we’re%20proud%20to%20support%20its%20success%20both%20at%20home%20and%20globally.”%20The%20event%20received%20fantastic%20feedback%20from%20attendees%20and%20sparked%20vibrant%20engagement%20across%20social%20media,%20particularly%20among%20members%20and%20supporters%20based%20in%20Meath%20and%20beyond.%20Beauty%20&%20Wellbeing%20Month%20continues%20throughout%20July%20with%20nationwide%20promotion%20of%20member%20brands%20across%20media%20and%20digital%20platforms,%20exclusive%20content%20including%20a%20new%20episode%20of%20The%20Guaranteed%20Irish%20Business%20Podcast,%20featuring%20Kinvara%20founder-%20Joanne%20Reilly,%20and%20a%20high-profile%20collaboration%20with%20DAA%20at%20Dublin%20Airport.%20To%20learn%20more%20about%20Irish-made%20beauty%20and%20wellness%20members,%20visit%20our%20directory%20below) 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