50 Years of Guaranteed Irish Book Launch

May 01, 2024
50 Years of Guaranteed Irish Book Launch
Sort by Category

New book from Guaranteed Irish celebrates 50th anniversary against the backdrop of Ireland’s social, political and economic history over the past half century 

Guaranteed Irish, the national organisation that champions indigenous and international businesses in Ireland which support jobs, communities and provenance, has unveiled a new book to celebrate 50 years since it was established in 1974.  

‘Lessons from the Past for a Sustainable Future: 50 years of Guaranteed Irish’, written by historian Enda MacMahon and edited by Londubh Books, outlines the evolution of the not-for-profit organisation and, in doing so, provides an extremely detailed, informative and insightful record of Ireland’s social, political and economic history over the past half century.  

Ten chapters detail the progress, achievements and challenges faced by Guaranteed Irish across each of the past five decades, with key socio-political events examined such as the controversial 1982 EEC ruling that was found against Ireland in relation to supplying state support for Guaranteed Irish, the Celtic Tiger, the Recession and the Covid-19 pandemic. It also details precursors to the organisation, both business-led and state-funded, since the foundation of the state. 

The hardback publication is illustrated throughout with a range of nostalgic visuals such as a host of historical advertisements and photography, as well as posters and brochures.  

The role played by a host of politicians and other stakeholders over the years are also included, such as former Taoisigh Jack Lynch, Enda Kenny and Leo Varakdar as well as previous Ministers for Industry and Commerce Justin Keating, Desmond O’Malley  


The book includes a list of all Chairs of the organisation, including T.P. Hardiman, a former Director General of RTE, businessman Norman Kilroy and Irish Gaelic games commentator Mícheál Ó Muircheartaigh, members of the various managing Boards over the years as well as the four CEO’s who have steered the organisation to date namely Vivian Murray, John McCarthy, Tom Rea and current CEO Bríd O’Connell. 


RRP 10359 0175


Among the well-known names mentioned for their connection with Guaranteed Irish over the years are:


  • Broadcaster Gay Byrne, who helped spread public awareness for the new organisation in 1974/5 
  • Singer Ronnie Drew who released an album in 1978 called ‘Guaranteed Ronnie Drew’ featuring the organisations symbol on the front and back sleeves  
  • Joe Duffy, who compered the organisation’s Salesperson of the Year competition in 1992.  
  • Broadcaster’s Mary Kennedy, Ian Dempsey and Ryan Tubridy as well as jockey Rachel Blackmore have also been associated with the organisation over the years. 

    RRP 10359 0051


Media outlets mentioned in a historical context include The Connaught Telegraph, Drogheda Argus, Roscommon Herald, The Irish Times, Business & Finance, The Kerryman, The Sunday Tribune, RTE Radio 2 and The Late Late Show. 


Guaranteed Irish now supports a network of 2,000+ member businesses, employing more than 120,000 people across Ireland, generating an annual combined Irish turnover of more than €14.5bn. In more recent years, Guaranteed Irish has evolved and repositioned itself to ensure that while it is ‘supporting local, it is looking global’. This has offered it the opportunity to support international businesses that are based in Ireland and also to support jobs, communities and provenance here.  


The iconic and universally recognised Guaranteed Irish symbol, unveiled in 1974, still remains the gold standard of trust for Irish businesses, letting consumers know that when they see the symbol, they can be confident they are supporting locally based businesses that are creating jobs in the community and helping to build a sustainable, robust economy for the future of Ireland. 


RRP 10359 0029


Bríd O’Connell, CEO of Guaranteed Irish, says:  

The incredible 50 year journey of Guaranteed Irish is a testament to the real power of trust and the organisation’s consistent focus on the importance of jobs, community and sustainability in Ireland. From humble beginnings half a century ago, Guaranteed Irish has evolved into a national icon that now truly resonates with consumers and businesses alike. The Guaranteed Irish symbol is almost universally recognised in Ireland and the ‘G’ remains the gold standard of trust for Irish businesses - often imitated but never equalled. The evolutionary mindset embedded in the organisation means that we are better positioned than ever to continue uplifting Irish businesses, ensuring the creation of quality jobs and opportunities for future generations. 

We are so proud and honoured to represent our amazing member businesses It really is our privilege to work with you to deliver an “all together better” future for those that come behind us. These combined ambitions ensure the integrity of the brand is protected so that it will endure for a further 50 years. Here’s to the next 50 years of Guaranteed Irish – and beyond.” 


For a personalised cover contact Rachel@guaranteedirish.ie 


Click here to buy a copy


RRP 10359 0484


Previous Article
Next Article

You might also enjoy