Affecting positive change through enterprise in Guaranteed Irish month of March
Guaranteed Irish continues to drive positive change through enterprise with ‘The Guarantee of Guaranteed Irish’ Campaign in 2025. As Guaranteed Irish enters it's 51st year of championing Irish businesses, the organisation remains at the forefront of driving enterprise-led positive change in communities across Ireland. ‘The Guarantee of Guaranteed Irish’ campaign which will be elevated through our many retail members this year, continues to spotlight the transformative impact Irish businesses have on quality employment, community development, local supply chains and provenance.
Our member partners include SuperValu, Centra, Topline, Cork Builder Providers, Applegreen, United Hardware (Homevalue), Insomnia, Circle K, PTSB and FBD who exemplify these values, not only by providing employment but by actively giving back to the communities in which they do business.
Expanding Reach Through Collaboration
Through tailored visual assets, videos, OOH and national radio advertising, the campaign aims to connect with consumers on a deeper level, demonstrating how their support of Guaranteed Irish members directly impacts their communities.
Collaboration between Guaranteed Irish and its retail members remains at the heart of the campaign. The members will be sharing the messaging through radio broadcast in-stores, POS and on their social media platforms, featuring employees and community initiatives.
By activating these assets across multiple channels, the campaign will reach more consumers, reminding them of the direct impact their choices have on sustaining local communities.
Brid O’Connell, CEO of Guaranteed Irish, shared her enthusiasm for the 2025 campaign ; ‘’As we continue to celebrate over 50 years of Guaranteed Irish, our focus is on the extraordinary positive impact our members deliver every day. From quality jobs to meaningful community engagement, Guaranteed Irish businesses are pillars of resilience and progress in Ireland. This campaign shines a light on these stories, and we are proud to see our retail partners embrace this messaging to amplify its reach. All Together better.”
The campaign emphasises the core belief of Guaranteed Irish: that enterprise is the heartbeat of strong communities. By creating meaningful jobs and elevating living standards, members of Guaranteed Irish contribute to building a more sustainable and prosperous Ireland. Consumers are asked to look out for the ‘G’ in stores, forecourts and on radio!
