Guaranteed Irish is proud to launch its first-ever Beauty & Wellbeing Month in July - celebrating the innovation, impact, and business of our members in the beauty and wellness sector. This month-long campaign, with title sponsor TikTok, will shine a light on the booming beauty and wellbeing sectors which supports thousands of jobs and contributes significantly to Ireland’s economy and international reputation. From skincare and supplements to sustainable haircare and premium cosmetics, Irish brands are showing that locally made products can compete with the best and resonate strongly with consumers at home and abroad.
Throughout July, Guaranteed Irish will spotlight its beauty and wellbeing members through a vibrant mix of digital and social campaigns, on-site promotions with DAA at Dublin Airport, a special podcast episode featuring the voice behind Kinvara Skincare, and an exclusive in-person beauty event at The Ivy, Dawson Street. The event, titled “The Business of Beauty & Wellbeing”, will bring together businesses and celebrating the collective strength of the Guaranteed Irish beauty and wellness network. Suzie O’ Neill, board member at Guaranteed Irish and Founder of Ayu Cosmetics, will join Katey McElroy, from TikTok Shop Ireland where they will discuss “Laying the Foundations of a Beauty Business”.
Guaranteed Irish members such as Revive Active, Ayu Cosmetics, Kinvara Skincare, GROUND Wellbeing, Cocoa Brown, Ella & Jo Cosmetics, The Belle Brush, The Smooth Company, Dermalogica, Pestle & Mortar and The Handmade Soap Company have become trailblazers of Irish success in the sector. These brands are leading the way in sustainable, ethical, and effective beauty solutions while proudly supporting regional employment, community development, and Ireland’s growing global reputation in the beauty and wellbeing sector.
Sinead Mitchell, Head of Marketing & PR at Guaranteed Irish commented:
We’re proud to shine a spotlight on Ireland’s thriving beauty and wellness sector throughout the month of July. From skincare innovators to sustainable wellness brands, our members are championing Irish jobs, local supply chains, and world-class quality. Beauty & Wellness Month is about celebrating those homegrown heroes who have created businesses recognised both at home and abroad.’’
Throughout the month, Guaranteed Irish will promote member brands across national media, and social platforms— helping consumers discover and support Irish-made beauty with confidence.
Beauty & Wellbeing Month, Kindly sponsored by TikTok Ireland.
