Sustainability: A Strategic Investment for Irish Business in 2025

Sustainability is no longer a nice-to-have — it’s a business imperative. From supply chain requirements to financing, legislation, and customer expectations, every part of your business is being shaped by Environmental, Social, and Governance (ESG) standards. The good news? Businesses that act now are already seeing benefits across operations, profitability, and growth.

At Guaranteed Irish, we believe that sustainability is an opportunity — not a burden. Developed in partnership with KPMG, our Sustainability Roadmap outlines clear business advantages for Irish companies that begin or accelerate their sustainability journey in 2025.

Here are six powerful ways sustainability can drive performance:  

1. Enter New Supply Chains
By using ESG data and credentials, your business becomes more attractive to procurement teams under pressure to meet their own sustainability goals. Demonstrating ESG progress helps you win new customers and suppliers — particularly in competitive tendering processes.

2. Access to Additional Financing
Sustainability reporting unlocks new sources of capital. Whether applying for green loans or demonstrating non-financial performance, transparent ESG data can improve access to funding from banks, investors, and public bodies.

3. Improve Margins
Reducing your energy consumption and resource use doesn’t just benefit the planet — it lowers costs. Businesses that track and manage their sustainability inputs are finding efficiency gains and long-term savings.

4. Increase Business Resilience
Anticipate and mitigate ESG risks — from supply chain disruption to regulatory change. A clear sustainability plan helps you future-proof your operations and navigate emerging challenges with confidence.

5. Improve Stakeholder Relationships
Structured stakeholder engagement boosts trust and retention. Whether it's employees, communities, or investors, regular communication on sustainability progress helps build stronger, more aligned relationships.

6. Improve Reputation
Customers, clients, and potential hires are looking at your environmental and social credentials. Leveraging green performance in your corporate communications and social media strengthens your brand and positions you as a responsible leader in your industry.

Take the Next Step
Sustainability isn’t a one-off project — it’s a journey. Guaranteed Irish members can access tailored support through our Sustainability Hub, offering roadmaps, case studies, practical tools, and partner services to help you embed sustainability at your own pace.