Homevalue, one of Ireland’s leading names in the hardware and DIY sector, has been named the winner of the Guaranteed Irish 50-50-50 Communications Competition securing a national campaign worth €50,000 spanning radio, digital, PR and social media.
Launched in March 2024 to celebrate Guaranteed Irish’s 50th anniversary, the 50-50-50 Competition aimed to spotlight member businesses employing 50 or more people and actively contributing to the Irish economy through a robust local supply chain. Homevalue emerged as the standout entrant, reflecting the values of trust, sustainability and local impact.
The award recognises Homevalue’s strong commitment to supporting Irish suppliers, sustaining local employment and driving community impact across its 90 locally owned stores nationwide.
Brid O’Connell, CEO of Guaranteed Irish, commented:
"We are thrilled to award this fantastic prize to Homevalue, a brand that truly embodies the spirit of Guaranteed Irish. Their dedication to seeking out other Guaranteed Irish members in their supply chain was evident in their application. They support local enterprise, employment and community development, which makes them a perfect ambassador as we celebrate 50 years of championing businesses that make a real difference in Ireland."
Paul Candon, CEO of United Hardware, which operates the retail brand Homevalue, added:
"We are honoured to receive this award, which reflects the hard work and dedication of our teams and retailers nationwide. Being part of the Guaranteed Irish network aligns perfectly with our values – supporting Irish jobs, delivering trusted service through locally owned stores, and working with Irish suppliers to strengthen our communities and economy. This campaign will allow us to amplify those messages, build awareness, and continue encouraging customers to shop local knowing they are making a meaningful difference."
Homevalue’s win will be activated through a nationwide multimedia campaign in the months ahead, reinforcing its role as Ireland’s trusted local expert in hardware and DIY.
To learn more about Homevalue – your trusted DIY partner – click below.
