Guaranteed Irish Introduces an Appraisals Advisory Council upholding the values that define Guaranteed Irish membership.
Guaranteed Irish is proud to announce the formation of the Guaranteed Irish Appraisals Advisors Council - a dynamic, cross-sector advisory council created to strengthen the application process and uphold the criteria required by a business to gain the national symbol of Trust. The criteria are centred around: Jobs, Communities, Provenance and Sustainability.
As the national symbol for Trust, Guaranteed Irish continues to grow its network of over 2,300+ member businesses. 88% agree that the G symbol stands out as the national symbol of trust and provenance.
The introduction of the new extended Appraisals Advisors Council marks a new milestone in the organisation’s mission to rigorously evaluate businesses that positively impact the Irish economy and society.
According to BrÍd O’Connell, CEO, Guaranteed Irish, ‘Every business can apply to become a member, but not everyone will meet the criteria and get through the process and that’s what makes the Guaranteed Irish licence so valuable. A rising tide lifts all boats. By having a standard of Trust for businesses based in Ireland, it differentiates us when we trade on the International and global stage. Also, when we trade with each other it gives us comfort when we know a business can be trusted. In a time of deep global mistrust, it offers an advantage in business based in Ireland, who have the licence.
What does Guaranteed Irish guarantee?
The licence issued ensures that the business guarantees a commitment to job creation here in Ireland, it guarantees a commitment to its community ( giving back in some way- sponsorship, education, care, support), it guarantees 50% or more of the products/service value is created here in Ireland ( fostering innovation and enterprise) and it also guarantees that the business is on a sustainable journey.
The Appraisals Advisors Council is made up of experienced professionals from diverse sectors. Each member brings a unique perspective and a shared commitment to upholding the Guaranteed Irish values. Members of the council include: Karen Deignan, Co-Founder, Sustainability Works, Mark Keller – Strategic Operations Director, National Dairy Council; Emma Lohan – Business Banking Manager, PTSB and Crystel Rynne – CEO, HRLocker.
About Guaranteed Irish:
Guaranteed Irish is a not-for-profit organisation championing businesses based in Ireland since 1974. The Guaranteed Irish symbol is the national symbol for trust and provenance. The licenced mark is awarded to businesses that support jobs, local communities, and are committed to Irish provenance. Guaranteed Irish supports a network of 2,000+ member businesses, employing 120,000+ people across Ireland, generating an annual combined Irish turnover of over €14.5bn and €52.27bn globally. 91% of consumers agree that by buying from Guaranteed Irish businesses they are supporting local jobs.
