This Christmas, consumers can help reduce their environmental impact and support employment and keep their communities alive by continuing to shop local and sustainable, says Guaranteed Irish boss, Bríd O’Connell.
The message encouraging shoppers to “shop sustainably, buy Irish and support local” struck a chord with a lot of people over the last few years, especially during and post the pandemic. Guaranteed Irish reminds us not to fall back into our old high consumption ways. We can do a lot to support local retailers, be it through craft, gift, beauty, fashion and food. There is such a broad range of contemporary quality producers now in the Irish market, there is no excuse not to “get the G under the tree”.
Guaranteed Irish’s survey taken earlier this year found that 77% of Irish shoppers feel it is important both to buy locally and to buy sustainable products. In the past year, 76% of Irish people say they have recycled more, 69% say they have reduced their use of single use plastic and 68% say they have reduced waste in their household.( Source: SuperValu, 2022).
Bríd O’Connell, CEO of Guaranteed Irish, said: “The research highlights Irish people’s commitment to reducing their environmental impact and shop local. We are encouraging customers to continue to buy quality and sustainable Irish products, in the lead up to Christmas. We can all play a part in contributing to a greener future, while supporting the local economy, jobs and local enterprise.
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Guaranteed Irish launched their Christmas Gift Guide this week and challenge every household to “Get the G under the tree” this Christmas.