Throughout March, we asked you to 'look out for the g' as we rolled out a month-long promotional campaign to encourage shoppers to support local and shop with Guaranteed Irish member businesses.
Guaranteed Irish invested over €300,000 over the last month and received incredible feedback from consumers and member businesses alike.
Did you spot the 'G'? Here are some examples of where it could be found:
On Dublin Bus
On RTÉ Television
On RTÉ Radio 1 with Ryan Tubridy
On the Business Plus website
You may also have seen our billboards in Dublin train stations, heard our ads on Newstalk, and heard our CEO Brid O'Connell being interviewed by Joe Lynam on Newstalk, and Galway Talks with Keith Finnegan on Galway Bay FM - all of which can be found and listened back to on our Instagram account: @guaranteed_Irl.
We recently carried out Market Research with 'RedC Research' and 'Market Dynamics' into the power of the Guaranteed Irish 'G' Symbol, and what it meant to both consumers and Guaranteed Irish members alike.
Our research showed that 77% of consumers agree that Guaranteed Irish stands out from other brands in its genuine support for Irish jobs, communities, and the circular economy; and that 99% of members agree that the Guaranteed Irish symbol successfully communicates how support for local businesses and communities can help develop a sustainable local economy.
See our full list of winners on our previous blog.
Guaranteed Irish would be nothing without its members and we are delighted that a record number of Irish-based businesses have joined our family over the course of Guaranteed Irish Month.
Check out the full list of New Members here.