He delves into the growth and expansion of ULTRAPURE, highlights the innovative product range, and showcases the company’s commitment to community and sustainability initiatives. Additionally, John revisits the pride of being named a category winner at last year’s Guaranteed Irish Business Awards 2024
ULTRAPURE Laboratories Ltd is an Irish-owned, Guaranteed Irish and award-winning family business based in County Mayo. At the heart of our operations are core values of quality, value, and trust. Our business operates through three main channels, centered around our state-of-the-art production facility. Our team of 30 produces the following:
1. ULTRAPURE Products: This multi-award-winning range includes great value Muscle Recovery products, Skincare staples, Health Food Supplements and Essential Oils, available through pharmacies and health stores.
2. Contract Manufacturing: We provide skincare contract manufacturing for leading Irish and international skincare brands and supermarket chains.
3. Purified Water Production: ULTRAPURE Purified Water Ph Eur. is distributed throughout Ireland and the UK. It is utilised by pharmacy, healthcare and manufacturing clients.
Q1. What prompted John to start the business?
Vincent, John’s father, founded the company around 1988, initially producing purified water. When John was a teenager, the company produced small quantities of purified water per week for local businesses. As demand for purified water increased, the company grew, innovating and developing product solutions for various in-demand niches. John has since taken on a leading role in the company's growth and expansion and is now the owner.
Q.2. Have you launched a new product recently? / Any new products on the horizon?
Yes, we have made significant progress. Over the past two years, we have rebranded our ULTRAPURE range and launched several new products in response to consumer and retailer demand. Our in-house expertise in formulation, manufacturing, marketing, and distribution creates vast potential for the business. Our most recent launch is our first Health Food Supplement: Honey, Glycerine, and Lemon. This traditional syrup has been unavailable on the market for quite some time. We plan to expand our Health Food Supplement offerings and enhance our existing ULTRAPURE range, which includes products for muscle recovery, skincare and wellness. Additionally, we are exploring export opportunities and looking to expand our Contract Manufacturing production.
Q.3. Tell us about your Community Initiatives you have planned for 2025
Our community is at the heart of everything we do in County Mayo. Our team includes many local members, some of whom are second and third-generation employees. We actively sponsor various local clubs and societies and we offer paid job opportunities for both transition year students and summer students.
Q.4. In terms of sustainability initiatives, what can you tell me about ULTRAPURE’s role in that area?
Sustainability is a top priority for 2025, and we are committed to enhancing our initiatives. One key focus is improving our sustainable packaging options. Currently, our packaging is recyclable, and we strive to reuse and recycle as much as possible across all departments within the company.
Q.5. What does it mean to ULTRAPURE to be a member of Guaranteed Irish?
As an Irish-owned family business based in the West of Ireland, being a member of the Guaranteed Irish Brand is essential for us. As part of our rebranding efforts, one of the first changes we made was to proudly display the Guaranteed Irish symbol on our packaging, website, vehicles, internal branding, national advertising, point of sale, and social media messaging. Consumers seek value for money, quality, and Irish-made products without compromise. That’s exactly what we provide with our ULTRAPURE range and our Contract Manufacturing services. Winning the Guaranteed Irish Home and Lifestyle Award in 2024 was a significant boost for our business in terms of public relations and a tremendous motivation for our hardworking team.
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