--- title: TikTok Shop Announces Dedicated ‘Guaranteed Irish’ Feature to Showcase Irish Brands Ahead of Christmas description: A new dedicated section on TikTok Shop will help shoppers discover and support Guaranteed Irish member businesses, creating new opportunities for Irish brands to increase visibility, reach new audiences and grow sales. image: https://blog.guaranteedirish.ie/hubfs/Speakers-Retail-Event-Guaranteed-Irish.jpg --- - [+353 1 6612607](tel:0035316612607) - [info@guaranteedirish.ie](mailto:info@guaranteedirish.ie) [Facebook-f](https://www.facebook.com/GuaranteedIrishOfficial/) [Twitter](https://twitter.com/guaranteed_irl) [Instagram](https://www.instagram.com/guaranteed_irl/) [Youtube](https://www.youtube.com/channel/UC-HE_PW8whxCMzEn5QjYesQ) [Linkedin](https://blog.guaranteedirish.ie/module.linkedin_link.url.href) [![Guaranteed Irish](https://blog.guaranteedirish.ie/hubfs/raw_assets/public/GuaranteedIrish_August2021/images/GI_Logos_Green_GI_Logo_Tagline.png "Guaranteed Irish")](https://www.guaranteedirish.ie/) - MEMBERSHIP - [WHY JOIN US](https://www.guaranteedirish.ie/why-join-us/) - [BECOME A MEMBER](https://www.guaranteedirish.ie/become-a-member/) - [MEMBERSHIP DIRECTORY](https://www.guaranteedirish.ie/our-members-directory/) - EVENTS - [UPCOMING EVENTS](https://www.guaranteedirish.ie/what-we-do/events/) - [PREVIOUS EVENTS](https://www.guaranteedirish.ie/previous-events/) - AWARDS - [AWARDS 2024](https://www.guaranteedirish.ie/giba/) - [HOW TO ENTER](https://www.guaranteedirish.ie/giba-24-enter/) - [SPONSORS](https://www.guaranteedirish.ie/gibasponsors/) - [JUDGES](https://www.guaranteedirish.ie/gibajudges/) - [WINNERS](https://www.guaranteedirish.ie/giba-winners/) - [CEO ALUMNI](https://www.guaranteedirish.ie/ceo-alumni/) - MEDIA - [BLOGS](https://blog.guaranteedirish.ie/) - [PODCASTS](https://www.guaranteedirish.ie/category/podcasts/) - [BRAND ACTIVATION CHAMPIONS](https://www.guaranteedirish.ie/brand-activation-champions/) # TikTok Shop Announces Dedicated ‘Guaranteed Irish’ Feature to Showcase Irish Brands Ahead of Christmas November 05, 2026 ![TikTok Shop Announces Dedicated ‘Guaranteed Irish’ Feature to Showcase Irish Brands Ahead of Christmas](https://blog.guaranteedirish.ie/hubfs/Speakers-Retail-Event-Guaranteed-Irish.jpg) **Sort by Category** - [Blogs](https://blog.guaranteedirish.ie/tag/blogs) - [Member News](https://blog.guaranteedirish.ie/tag/member-news) - [Latest News](https://blog.guaranteedirish.ie/tag/latest-news) - [Thought Leader Q&A](https://blog.guaranteedirish.ie/tag/thought-leader-qa) - [GI Gifts](https://blog.guaranteedirish.ie/tag/gi-gifts) - [Press Releases](https://blog.guaranteedirish.ie/tag/press-releases) - [New Member Announcement](https://blog.guaranteedirish.ie/tag/new-member-announcement) - [Sustainability](https://blog.guaranteedirish.ie/tag/sustainability) - [Energy Efficiency](https://blog.guaranteedirish.ie/tag/energy-efficiency) - [Implementation Stage](https://blog.guaranteedirish.ie/tag/implementation-stage) - [Leadership Stage](https://blog.guaranteedirish.ie/tag/leadership-stage) A new dedicated section on TikTok Shop will help shoppers discover and support Guaranteed Irish member businesses, creating new opportunities for Irish brands to increase visibility, reach new audiences and grow sales.   The announcement was made at Guaranteed Irish’s Retail & E-Commerce Event, ‘The New Era of Irish Retail’, in partnership with TikTok Shop Ireland at Café en Seine on Wednesday, 4 November. Rolling out over the coming weeks, the new dedicated section will showcase Guaranteed Irish member businesses on the platform, helping consumers discover Irish brands, reinforcing the message to **Get the G Under the Tree this Christmas!**   A number of Guaranteed Irish member businesses are already building their presence on TikTok Shop, including Gigi Supplements, Fíor Jewellery, Millies.ie and Elave Skincare.   **Ed Gilmartin, Partnerships Lead at TikTok Shop** spoke at the event on how Guaranteed Irish member businesses on the platform have recorded **84% year-on-year growth in sales**, highlighting the growing commercial opportunity for Irish brands on the platform.   Speakers at the event included **Ian Nunoo, Digital Director at Javelin**, who discussed tools such as AEO and GEO, exploring ‘how to be chosen’ when AI builds its shortlist of recommendations and how businesses can optimise their online presence to perform effectively as part of their wider digital strategy.   **Tom Gardiner, Brand Manager at Elave Skincare**, discussed the evolution of heritage brand Elave Skincare and the opportunities for established brands with more traditional retail audiences to diversify, reach new customers and drive growth through online platforms including their own success on TikTok Shop.   Interested in becoming a member of Guaranteed Irish? [Contact us today!](https://www.guaranteedirish.ie/contact-us/)   **Guaranteed Irish, Supporting Business that Supports Ireland** [Facebook](http://www.facebook.com/share.php?u=https://blog.guaranteedirish.ie/tiktok-shop-announces-dedicated-guaranteed-irish-feature-to-showcase-irish-brands-ahead-of-christmas) [Twitter](https://twitter.com/intent/tweet?url=https://blog.guaranteedirish.ie/tiktok-shop-announces-dedicated-guaranteed-irish-feature-to-showcase-irish-brands-ahead-of-christmas) [Email](mailto:?subject=TikTok%20Shop%20Announces%20Dedicated%20‘Guaranteed%20Irish’%20Feature%20to%20Showcase%20Irish%20Brands%20Ahead%20of%20Christmas&body=A%20new%20dedicated%20section%20on%20TikTok%20Shop%20will%20help%20shoppers%20discover%20and%20support%20Guaranteed%20Irish%20member%20businesses,%20creating%20new%20opportunities%20for%20Irish%20brands%20to%20increase%20visibility,%20reach%20new%20audiences%20and%20grow%20sales.%20The%20announcement%20was%20made%20at%20Guaranteed%20Irish’s%20Retail%20&%20E-Commerce%20Event,%20‘The%20New%20Era%20of%20Irish%20Retail’,%20in%20partnership%20with%20TikTok%20Shop%20Ireland%20at%20Café%20en%20Seine%20on%20Wednesday,%204%20November.%20Rolling%20out%20over%20the%20coming%20weeks,%20the%20new%20dedicated%20section%20will%20showcase%20Guaranteed%20Irish%20member%20businesses%20on%20the%20platform,%20helping%20consumers%20discover%20Irish%20brands,%20reinforcing%20the%20message%20to%20Get%20the%20G%20Under%20the%20Tree%20this%20Christmas!%20A%20number%20of%20Guaranteed%20Irish%20member%20businesses%20are%20already%20building%20their%20presence%20on%20TikTok%20Shop,%20including%20Gigi%20Supplements,%20Fíor%20Jewellery,%20Millies.ie%20and%20Elave%20Skincare.%20Ed%20Gilmartin,%20Partnerships%20Lead%20at%20TikTok%20Shop spoke%20at%20the%20event%20on%20how Guaranteed%20Irish%20member%20businesses%20on%20the%20platform%20have%20recorded%2084%%20year-on-year%20growth%20in%20sales,%20highlighting%20the%20growing%20commercial%20opportunity%20for%20Irish%20brands%20on%20the%20platform.%20Speakers%20at%20the%20event%20included%20Ian%20Nunoo,%20Digital%20Director%20at%20Javelin,%20who%20discussed%20tools%20such%20as%20AEO%20and%20GEO,%20exploring%20‘how%20to%20be%20chosen’%20when%20AI%20builds%20its%20shortlist%20of%20recommendations%20and%20how%20businesses%20can%20optimise%20their%20online%20presence%20to%20perform%20effectively%20as%20part%20of%20their%20wider%20digital%20strategy.%20Tom%20Gardiner,%20Brand%20Manager%20at%20Elave%20Skincare,%20discussed%20the%20evolution%20of%20heritage%20brand%20Elave%20Skincare%20and%20the%20opportunities%20for%20established%20brands%20with%20more%20traditional%20retail%20audiences%20to%20diversify,%20reach%20new%20customers%20and%20drive%20growth%20through%20online%20platforms%20including%20their%20own%20success%20on%20TikTok%20Shop.%20Interested%20in%20becoming%20a%20member%20of%20Guaranteed%20Irish?%20Contact%20us%20today!%20Guaranteed%20Irish,%20Supporting%20Business%20that%20Supports%20Ireland) [LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.guaranteedirish.ie/tiktok-shop-announces-dedicated-guaranteed-irish-feature-to-showcase-irish-brands-ahead-of-christmas) [Previous Article](https://blog.guaranteedirish.ie/new-guaranteed-irish-economic-findings-warn-rising-costs-threaten-business-competitiveness-despite-strong-growth-confidence) ### You might also enjoy [![Pipelife on Building Ireland's Future](https://blog.guaranteedirish.ie/hubfs/Pipelife-Blog-Banner.jpg)](https://blog.guaranteedirish.ie/pipelife) ### [Pipelife on Building Ireland's Future](https://blog.guaranteedirish.ie/pipelife) With continued demand for new homes, infrastructure and more sustainable building solutions, Ireland’s construction sector is operating in a rapidly... 02 October 2026 [![Guaranteed Irish Construction Forum examines energy security and its impact on Ireland’s competitiveness](https://blog.guaranteedirish.ie/hubfs/Guaranteed-Irish-Construction.jpg)](https://blog.guaranteedirish.ie/guaranteed-irish-construction-forum-examines-energy-security-and-its-impact-on-irelands-competitiveness) ### [Guaranteed Irish Construction Forum examines energy security and its impact on Ireland’s competitiveness](https://blog.guaranteedirish.ie/guaranteed-irish-construction-forum-examines-energy-security-and-its-impact-on-irelands-competitiveness) Panel calls for joined up thinking across infrastructure projects to ensure delivery at pace. 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