From the iconic "G" on the shop window to a strategic powerhouse for a national supply chain, Guaranteed Irish is redefining what it means to support local. CEO Bríd O'Connell speaks with Robbie Cousins about Guaranteed Irish House, the critical need for planning reform, and why the organisation's mandate is focused on "Supporting business that supports Ireland" – and is the key to unlocking greater construction sector opportunities at pace.
For over 50 years, the iconic "G" symbol has served as Ireland's premier hallmark of trust and local commitment.
Established in 1974, Guaranteed Irish is a national non-profit champion of indigenous and multinational companies that prove their value in Ireland through three unwavering pillars: Jobs, Community, and Provenance.
In this Irish Construction News feature. Bríd highlights:
- Bridging Heritage and Innovation
- A Growing Ecosystem
- A Redefined Mission for a Modern Ireland
- Building the Guaranteed Irish House
- Confronting Planning and Pace Constraints
- The Business Value of Trust and Sustainability
- The Path to Sustainable Growth
- Securing Jobs
- A Clear Focus on the Future
Guaranteed Irish has transitioned from a nostalgic hallmark of the past into a vital architect of Ireland's economic future. By championing the 'Supporting business that supports Ireland' mandate, it is bridging the gap between traditional heritage and modern, high-tech sustainability. Through strategic initiatives like Guaranteed Irish House and a rigorous focus on ESG, it is proving that local commitment is not just an ethical choice, but a significant commercial asset that drives the bottom line.
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Guaranteed Irish. Supporting business that supports Ireland.
