In today’s business landscape, collaboration often emerges as the key driver of success.
Before they collaborated with Positive Retail, the team at GROUND Wellbeing struggled with challenges in reporting and analytics, hindering their ability to harness the full potential of customer data. Positive Retail stepped in, leveraging their expertise to identify a tailored solution for GROUND. Positive Retail presented to GROUND, Retail Management Hero (RMH), their leading EPOS system, as a comprehensive solution to address their reporting and analytics needs.
The integration of RMH proved to be a game-changer for GROUND, equipping them with robust tools to analyse customer data and extract valuable insights seamlessly. With the support of Positive Retail, GROUND not only overcame its previous hurdles but also unlocked new opportunities for growth and optimisation.
In a short interview, we delve into how Positive Retail and RMH software have improved operations for Ground Wellbeing.
Can you tell us about Ground Wellbeing’s journey and the core values that drive your business’s mission in the wellbeing industry?
Peigín Crowley, wellness curator and founder of GROUND, has created award-winning spa experiences with wellbeing at the core. Peigín has mastered an innovative style of development and design that creates a fluid path to transformative experiences and intuitive self-care. GROUND develops treatments and products to address anxiety, insomnia, hormone fluctuations, burnout, and gut health.
Established in 2020 GROUND Wellbeing originated from a desire to create effective aromatherapy products and spa treatments that responded to our wellbeing needs. In a short space of time, we have partnered with some of Europe’s leading wellness properties across the world, being represented at the highest level, from The Four Seasons in Boston to The Waldorf Astoria in Berlin, Beverly Hills, and Edinburgh.
GROUND’s Core Values
Sustainability: From sourcing local and Irish ingredients to packaging materials and production processes, GROUND is committed to sustainability in all aspects of operations.
Natural, Vegan & Cruelty-Free: GROUND’s products are 100% natural, vegan, and cruelty-free. Our natural ingredients ensures that customers can trust the purity and integrity of the products they use.
Self-Care: We believe in the importance of genuine self-care. Our products and treatments are designed to facilitate meaningful self-care practices that promote physical, mental, and emotional health.
Inclusive Wellness: GROUND is dedicated to promoting inclusive wellness, making sincere wellbeing accessible to all with offerings that cater to a diverse range of needs and concerns.
How has Retail Management Hero enhanced the overall efficiency and workflow of business operations at Ground Wellbeing?
Retail Management Hero (RMH) has significantly streamlined our checkout process, facilitating fast and efficient transactions, which has proven to be incredibly beneficial for us.
RMH includes CRM functionalities, which has helped us to maintain comprehensive customer profiles and track purchase histories. Using this information, we have been able to personalise our marketing efforts, enhance customer satisfaction, and drive repeat sales.
What specific features or functionalities of the Retail Management Hero software have proven most beneficial for optimising your business processes?
RMH offers reporting and analytics features that have provided us with great insights into various aspects of the business, including sales performance, and customer behaviour. RMH has enabled us to make informed decisions to improve our product offerings, adjust our pricing strategies, and identify potential opportunities for expansion.
By integrating RMH with our accounting software, we have been able to automate financial processes, not only saving us hours of time but has also significantly reduced errors and has ensured accurate financial reporting.
Additionally, the integration with our e-commerce platform, Shopify, allows for smooth data synchronisation between our online store and RMH.
In what way do you leverage data analytics to better understand your customers’ needs?
Top Customers Analysis: At GROUND, we use purchase frequency, total spend, and loyalty to identify our top customers. Understanding who our top customers are allows us to provide them with personalised offers.
Top Items Sales Analysis: Analysing sales data has helped us understand which products are most popular among our customers and which ones contribute the most to our revenue. With this insight, we can optimise our inventory management, marketing efforts, and product assortment to maximise sales and profitability.
Churn Analysis: By understanding the factors contributing to customer churn, such as dissatisfaction with products or services, pricing issues, or competition, we can implement strategies at GROUND to improve customer retention.
Product Performance Analysis: In-depth analysis of our individual product performance metrics has helped us identify our top-performing products, slow-moving items, and underperforming SKUs. This analysis has informed our inventory management decisions and pricing strategies.
These analyses have significantly helped us at GROUND to gain deeper insights into our customers' behaviour, preferences, and purchasing patterns, and has allowed us to tailor our business strategies and offerings to better meet their needs.
How do you stay updated with the latest trends and research in the wellness industry, to ensure your services remain relevant among your competitors?
At GROUND, we prioritise authenticity and sincerity in our approach to wellness. While we do not necessarily follow trends nor consider ourselves a trendy brand, we’re committed to staying informed about the latest developments and research in the wellness industry to ensure our services remain relevant among competitors:
Continuous Learning and Education: We invest in ongoing education and professional development to stay abreast of the latest trends, research findings, and best practices in aromatherapy, holistic wellness, and related fields. This includes attending industry conferences, workshops, and seminars.
Listening to Customer Feedback and Needs: Our customers are at the heart of everything we do. We actively listen to feedback from our customers and pay attention to their evolving needs and preferences.
Emphasis on Timeless Principles: We prioritise timeless principles of natural wellbeing and holistic health. Our focus remains on providing products and services that are rooted in authenticity, efficacy, and sustainability, rather than chasing fleeting trends or fads.
How does being recognised as Guaranteed Irish contribute to Ground’s brand identity in the Irish market?
The Guaranteed Irish accreditation is widely recognised and trusted by consumers in Ireland. By proudly carrying the Guaranteed Irish logo, GROUND demonstrates its commitment to quality, authenticity, and ethical business practices. This helps us build credibility and trust amongst Irish consumers.
The Guaranteed Irish logo symbolises national pride and identity, representing products and businesses that are authentically Irish. GROUND aligns with this ethos by sourcing ingredients locally, and manufacturing products in Ireland.
Would you recommend using Positive Retail to other retailers?
Yes, we absolutely would. Retailers looking for a comprehensive and integrated solution to streamline their operations, improve efficiency, and enhance the customer experience will find Positive Retail & RMH to be very beneficial.
Additionally, retailers operating in multiple locations or with complex inventory management needs may benefit from RMH's centralised management capabilities and seamless integration with other business systems.
This success story serves as a testament to the transformative power of collaboration, and how Irish businesses can thrive when working together, driving innovation, and fostering success in the ever-evolving landscape of retail. Both proud members of Guaranteed Irish, Positive Retail and GROUND Wellbeing have been able to merge our expertise and resources in pursuit of a common goal: enhancing the retail experience whilst championing Irish ingenuity.