National Brand Recognises Businesses with a Purpose

September 15, 2023
National Brand Recognises Businesses with a Purpose
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50 years’ worth of celebrating the best in business


Guaranteed Irish is delighted to announce the launch of ‘The Guaranteed Irish Business Awards 2024, proudly supported by Permanent TSB’. The Awards are set to celebrate the best of its membership in recognition of their contribution to the Irish economy. 2024 is a special year as it also coincides with the Guaranteed Irish 50th anniversary. The Awards celebrate its 2000+ business members with a purpose who distinguish themselves in their support of local jobs, communities, and provenance.


The annual Awards, which will take place at the RDS on 21st March 2024 includes categories such as Sustainability, Construction, Food & Beverage, Beauty, Home and Lifestyle, and Pharmaceuticals. An independent judging panel of business leaders from across industry will decide on the category finalists and overall winning businesses. Not satisfied with just an Award, the winners from each category are then invited to grow their business and join the prestigious ‘Guaranteed Irish CEO Alumni network’, where the business of networking continues over a lifetime.


The Awards have been celebrating the success of Irish based businesses for the last three years. Sonya Deasy, (top right), ‘Sustainable Champion 2023’, said: “Being honoured with the Guaranteed Irish Sustainability Champion Award was a proud milestone for us. The Guaranteed Irish accolade is an international emblem of trust and authenticity and plays a pivotal role in our journey to showcase Irish skincare locally and globally. Winning last year attracted customers who want to support ethical Irish brands. It lead to increased sales in our Kildare Village Store, online, and solidified ties with our stockists who value and prioritise Irish sustainable partnerships”.


The MC, popular comedian and broadcaster, Oliver Callan, will introduce various surprise elements throughout the evening. Entrants are encouraged to apply online as soon as possible, to be in with a chance of getting shortlisted as it’s going to be a very special event in 2024 with buyers, investors, media and influencers in attendance.


Brid O’Connell, CEO of Guaranteed Irish said: “Our business members are the cornerstone of Irelands success and 91% agree that membership of Guaranteed Irish has positively impacted their business last year and we know since the pandemic, everyone has a desire to support local and Irish. It is our job now to keep that sentiment on top of everyone’s agenda. The Awards recognise this and encourages people to make considered choices when purchasing.”


Speaking to the launch, Patrick Farrell, Director of Retail Banking at Permanent TSB, said:

Permanent TSB is proud to return as the title sponsor of the Guaranteed Irish Business Awards for the third consecutive year. For 50 years, Guaranteed Irish has championed the contribution of Irish businesses at both a local and international level. As a Bank solely focused on the Irish market, it is an honour to work alongside the Guaranteed Irish team in recognising the contribution of Irish businesses and celebrating their commitment to local employment and global innovation through the 2024 Awards cycle.’’