Guaranteed Irish has announced a new partnership with daa to promote Guaranteed Irish and its members across premium advertising spaces within Dublin Airport. The collaboration gives Irish brands an unparalleled opportunity to reach millions of passengers each year through high-visibility platforms such as AerPods – dynamic digital advertising screens located throughout the airport.
Guaranteed Irish has already featured its own brand messaging on these AerPods, while also partnering with members to co-brand campaigns. Most recently, Kerry Dairy Ireland collaborated with Guaranteed Irish on a campaign highlighting its Irish roots and popularity with travellers returning home reminding them to pick up their favourite butter and cheese products, whilst proudly positioning its story in front of an international audience.
This partnership builds on the strong recognition of the Guaranteed Irish symbol among consumers. Research shows that 75% of member businesses report they have benefited financially from featuring the ‘G’ symbol across their communications and 88% of people agree that when buying from a Guaranteed Irish business, they are supporting local jobs.
Sinead Mitchell, Head of Sales & Marketing at Guaranteed Irish, said:
"Our partnership with daa is an exciting step forward for Guaranteed Irish and our members. With the huge annual footfall through Dublin Airport, this collaboration allows us to showcase the strength of Irish brands on a global stage. By co-branding AerPod campaigns, our members can amplify their messaging while harnessing the proven power of the ‘G’ symbol to connect with consumers."
Leonard Miller, Head of Dublin Airport Media Sales: “We’re proud to partner with Guaranteed Irish to showcase the strength of businesses based in Ireland in such a high-impact environment. Dublin Airport offers a unique platform to connect with millions of passengers, and through dynamic formats like our digital AerPods, we’re helping amplify the stories and values behind these homegrown brands.”
Michelle Daly Lennon, Marketing Manager at Kerry Dairy Ireland, commented on the recent campaign: "Partnering with Guaranteed Irish on this airport initiative was a natural fit for us as the number one in our category, Ireland’s favourite butter spread. We had the opportunity to share our story with thousands of travellers and remind them to purchase the taste of home again as they arrive in Dublin. The collaboration demonstrates the strength of the Guaranteed Irish community and the positive impact we can have when we work together to champion Irish businesses and brands.’’
The partnership reflects Guaranteed Irish’s mission to support sustainable jobs, communities, and provenance in Ireland, while offering members innovative opportunities to extend their reach. For information on marketing initiatives with Guaranteed Irish contact sinead@guaranteedirish.ie
