Guaranteed Irish Marks its 50th Anniversary
80% consumers agree that by buying from Guaranteed Irish businesses, they are promoting a sustainable economy
This March, Guaranteed Irish, the not-for-profit membership organisation celebrates 50 years supporting businesses in Ireland. Guaranteed Irish currently represents over 2000 members who employ over 120,000 people. Established in 1974, as a national symbol of trust and provenance for business in Ireland, it is dedicated to sustaining jobs and communities. Almost three quarters of consumers in Ireland recognise the symbol and nine out of ten members say it has financially benefitted their business.
The 2024 Guaranteed Irish report conducted by Red C research, outlines the economic impact of the membership organisation with 80% agreeing that by buying from Guaranteed Irish businesses, they are promoting a sustainable economy.
The report also highlighted the value of the symbol, with 81% stating that Guaranteed Irish stands out from other brands in its support for Irish jobs, community and the eco system it provides members. And 91% of consumers agree that by buying from Guaranteed Irish businesses they are supporting local jobs. The annual turnover among members is estimated at €14.2bn and globally at €52.27bn.
Speaking about the milestone, CEO, Guaranteed Irish Brid O’Connell, said “The 50th anniversary presents an opportunity for us to celebrate the impact that Guaranteed Irish has had for existing business members, and to attract new ones. Our members who are committed to Ireland and its workforce span indigenous businesses to locally based global leaders, support over 120,000 jobs throughout Ireland. It is through their continued commitment to supporting sustainable jobs, contributing to local communities and commitment to Irish provenance that allows us to grow our offering and we look forward to continuing this commitment into the future”.
To mark the 50th anniversary, Guaranteed Irish are launching a number of initiatives including a ‘The 50-50-50 Competition’ which offers the chance for one lucky business with 50 employees or more the chance to win communications campaign worth €50,000 including national & Regional Radio, TV, Print, Digital, PR. The competition is open to current licensed members of Guaranteed Irish in 24/25.
Other initiatives include a national marketing campaign entitled ‘The Guarantee of Guaranteed Irish’, that aims to spotlight and educate what it means to be a member in 2024.
A commemorative stamp was released in February marking the 50th anniversary and a specially commissioned book is also in production which tells the story of the impact of Guaranteed Irish across Irish society and Ireland’s economy from the year it launched.
For full details and all the latest news from Guaranteed Irish visit www.guaranteedirish.ie
