Guaranteed Irish businesses contribute almost €60m to social and community initiatives every year.
Guaranteed Irish is proud to announce the return of Guaranteed Irish Food & Drink Month this June 2025, spotlighting the vital contribution of homegrown food and drink businesses to the Irish economy. This nationwide campaign will champion innovation, trends, and the importance of buying local, while also supporting the next generation of standout Irish producers. Guaranteed Irish businesses contribute almost €60m to social initiatives every year including sponsorship of local sports clubs, support to local charities and participating in sustainability initiatives.
Proudly sponsored by SuperValu, this year’s campaign will see the launch of the Guaranteed Irish & SuperValu Media Bursary, a €50,000 fund designed to boost the media presence of a standout Guaranteed Irish food or drink member. This €50,000 bursary will allow a Guaranteed Irish member to advertise their product in SuperValu stores on in-store digital, and till screens as well as other communications mediums.
Open to all Guaranteed Irish members in the food & drink sector, applicants are invited to submit user-generated content (UGC) in the form of a post or reel on Instagram or TikTok, showcasing how the Guaranteed Irish symbol (‘G’) helps them win business. (see further info below)
Membership of Guaranteed Irish continues to deliver measurable impact, both economically and socially. For every €1,000 generated by member businesses, a further €500 is supported in the wider Irish economy through supply chains. Every 100 jobs created by Guaranteed Irish members support an additional 49 jobs indirectly in a similar way. Collectively, members contribute approximately nearly €60 million each year to social value initiatives.
Luke Hanlon, Managing Director of Supervalu, commented on the importance of Guaranteed Irish Food & Drink Month: “SuperValu are proud to be partnering with Guaranteed Irish to support local Irish producers. This initiative not only highlights the incredible innovation and quality across the sector but also provides a real opportunity for emerging brands to grow their presence and connect with customers in a meaningful way.”
Members of the Food & Drink sector in Ireland will meet this June in the Dean Hotel in Cork to see new producers showcase their products, and listen to an educational panel consisting of representatives from Musgrave, Uber Eats, Matheson along with producers Coole Swan and SiSu titled, “The Future of Food: Innovation and On-Demand Delivery”. This event will explore how Irish food and drink brands can stay ahead in an era of rapid technological change and evolving consumer expectations.
Brid O’Connell, CEO of Guaranteed Irish, also commented on the campaign: “The ‘G’ symbol is the national symbol of trust supporting jobs, local communities and provenance. Guaranteed Irish Food & Drink month provides us with an opportunity to further celebrate our Irish producers who contribute so much to the Irish food and drink sector and overall Irish economy. Trust is now more important than ever.”
Want to enter? Watch our step-by-step video guide for all the details!
Details on how to enter
